Spoiler: Why All Three Are Equally as Important
Once a gym-bag staple, women’s joggers have now made their way into everyday wardrobes. Before, they were strictly labelled as “athleisure” – but more recently, women have been throwing on a pair for anything from weekend errands, low-key brunches, long flights, and everything in between.
Comfort is, of course, still important; however, that’s not to say that’s all the customer wants from a pair of joggers anymore. While some clients lean more toward a clean, tapered cut that they can wear to the office, others still favour that traditional, baggier style for more casual occasions.
In other words, the definition of joggers shifts from woman to woman, and that’s exactly why boutique owners should consider stocking the three main fits: slim, relaxed, and oversized. Find out more below.
Make Space for Every Fit in Your Collection
Different moods, routines, and body types mean that the women entering your store will never settle for just one jogger fit. If you stock a combination of slim, relaxed, and oversized styles, you’ll be able to cast a wider net – unlocking more business opportunities for your boutique.
Not only that, a varied lineup brings more intention to your offerings and improves the appearance of your display racks. A mix of silhouettes draws the eyes to different shapes and levels – naturally adding depth to your collection.
The seasons come into play, too. The warmer months mean women are more likely to favour lighter, relaxed fits, whereas the cooler seasons call for festive parties in which slim, structured silhouettes are the go-to choice.
Now, let’s break down the three typical jogger fits.
Slim Joggers
The silhouette is characterised by a tapered leg and a closer-to-body profile that follows the natural shape without clinging to the legs. They’re slightly streamlined, but not tight—which is why women who like a “put-together without trying too hard” look tend to gravitate toward them.
There’s a naturally polished vibe to this fit. It echoes athletic wear but definitely doesn’t just belong in a workout setting. Instead, slim joggers offer a slightly sporty feel that blends beautifully with everyday wardrobes. They work particularly well for customers who want something they can wear from school runs to coffee meetings without feeling underdressed.
In your boutique, slim joggers work well with structured pieces like crisp t-shirts, lightweight knits, fitted tanks, denim jackets, or even a relaxed blazer. The refined silhouette complements more sculptural tops/sharper outerwear without feeling mismatched.
Slim joggers also fit nicely into capsule-friendly collections. The tapered leg teams well with a wide range of footwear, including slip-ons, sneakers, and ankle boots, for example. In terms of colours and prints? Think neutrals, monochromes, or classic patterns. There are no rules, really.
Relaxed Joggers
If you ask us, relaxed joggers belong in every boutique, as the style is something that every customer can see themselves wearing. The silhouette is defined by an easy drape and soft structure, lending to its casual feel without sliding into anything too laidback.
Part of their appeal? The way they work across so many body types. The looser leg creates balance without overwhelming the frame, while the added room at the hip and thigh delivers that little bit more comfort.
In terms of wearability, women are slipping them on all year round. The airy drape keeps wearers comfortable in the warmer seasons (since they don’t cling to the leg). In fall and winter, however, women naturally gravitate to baggier styles in thicker fabrics for cosy nights in. So, if your store rotates through wholesale joggers, they’ll carry you all the way through spring to winter.
In fact, relaxed joggers often act as the “bridge style” in your stock. They connect the sharper, cleaner look of a slim fit with the laid-back attitude of an oversized cut. Because of that, they help your rack feel cohesive, no matter what time of year it is.
Oversized Joggers
The clue’s in the name – oversized joggers have a roomier fit and a slightly slouchier style that nods to urban streetwear. By no means is this fit about neat lines, but attitude and a sense of being intentionally “undone”.
There tend to be two categories of customers who reach for oversized joggers:
- Women who seek maximum comfort and therefore value that extra bit of space and flexibility in the fit.
- Women leaning into bolder, more expressive silhouettes.
But in both cases, these two types of women value the way oversized joggers shift an outfit’s proportions; the volume on the bottom that pairs effortlessly with fitted tanks, cropped tees, or structured outer layers.
Variations of this fit often feature in Dear-Lover’s seasonal drops, where the silhouette plays with softer drape, wider legs, and that laid-back, street-inspired mood. Beyond being trend-led, these pieces are designed to feel lived-in, making them appealing to an increasing number of shoppers.
If you’re wanting to tap into a younger demographic, oversized joggers are the preferred choice of fit as they anchor the more contemporary side of your rack. They balance the cleaner, more structured look of slim fits and bring contrast to the easy softness of relaxed silhouettes.
Tips for Buying Different Joggers
We get it – it’s easy to lean toward the fit you personally prefer. But we’d recommend not overbuying just one type, as it can make your collection feel flat. Instead, why not think about your jogger buy in ratios?
We’d suggest this split as a reference point:
- 40% relaxed
- 30% slim
- 30% oversized
The goal? Create variety without overwhelming your shelves.
Another tip is to look at what your boutique already sells a lot of. If your customers typically buy clean, structured silhouettes – stock up on slim joggers. And if they opt for more relaxed, baggier styles? The relaxed and oversized fits deserve the spotlight in your store.
Again, seasons are important. Slim joggers often perform well in transitional weather, while relaxed/oversized cuts are a favourite in the cosier seasons like fall and winter. Rotate your proportions seasonally to keep things fresh.
Don’t forget about visuals, either. Different fits photograph differently online, so a balanced mix gives you a more dynamic digital storefront. This helps customers understand your assortment at a glance.
Styling + Marketing Tips for Each Fit
How you style your joggers in-store has an impact on sales. Slim joggers belong in more formal sections of your boutique – teamed with structured tops or lightweight outerwear on mannequins for creating an elevated tone.
Oversized joggers, on the other hand, usually shine in lifestyle or streetwear-inspired areas. Display them with cropped tees, hoodies, or fitted tanks to show how the proportions balance out.
Height variation on displays can create a strong visual impact. Using staggered levels or mannequins with different poses helps highlight how each fits, drapes and moves.
When customers are browsing, give them quick ways to visualise the fit—holding the joggers up against other fits, comparing tapers, or noting whether the rise sits higher or lower. If your selection includes wholesale joggers, this sort of clarity helps customers differentiate them quickly.
Helping Customers Understand Fit in Your Boutique
A simple explanation goes a long way. Rather than steering them toward a particular style, focus on uncovering their priorities:
Do they want something that flatters the figure?
Something that they can slip on for running errands?
Something they can kick back and relax in?
Asking comfort-versus-style questions opens the door to their preferences. You can also walk customers through how each style pairs with their existing wardrobe: slim with structure, relaxed with room, oversized with modern layers, etc.
When your boutique stocks all three fits, you reduce those “none of these are quite me” moments. Instead, customers see options that reflect different lifestyles and moods, so the shopping experience feels more personal.
Three Fits, One Cohesive Collection
Slim, relaxed, and oversized joggers don’t compete with each other—they complete each other. Each one has its place, bringing a variety of different styles, shapes, personalities, and moods to your boutique’s offerings.
When they are styled together, your assortment instantly feels more intentional. Customers notice the differences at a glance and gravitate toward the silhouette that feels right for their day-to-day life.
A mixed lineup helps customers understand your boutique’s point of view: comfort can look polished, laid-back, or chic & modern, and all three fits belong. When you lean into the diversity of your shoppers and the way they dress, stocking every fit becomes the best decision for your boutique.
Let me know your favourite jogger style in the comments below, and while you are here, why not check out more of my fashion posts?
Please support me by sharing this post.
